Local SEO in WordPress
People search for a service and a place: plumber Ghent, roof repair Lyon. RowSprout turns one page design and a table of towns into a real WordPress page per town, each with its own address, title and content, and keeps every one of them up to date.
Why a page per town
A single “Areas we serve” page with twenty towns in a list rarely ranks for any of them. A page about Ghent, for someone in Ghent, can.
Someone looking for "plumber Ghent" wants a page about Ghent: the area you cover there, your phone number, work you did nearby.
Copying a page twenty times works until the phone number or the design changes. Change the RowSprout template once, and every town page follows.
Each page gets its own URL, like /plumber-ghent/. RowSprout checks it against the rest of your site, so two pages never compete for one address.
How it works
Build the town page in the block editor, Elementor or WPBakery, with placeholders where the town, its introduction and the phone number go.
Type the towns in the table below the editor, or import them from Excel or a Google sheet. Every row is one page.
Choose a URL pattern such as /plumber-[town]/. Accents are handled the WordPress way: Zürich becomes /plumber-zurich/.
RowSprout generates the pages in the background. Add a town later, save again, and its page appears.
A roofing company working in twenty towns with three services wants sixty pages: /roofer-lyon/ for the town, and /roofer-lyon/roof-repair/ and /roofer-lyon/gutter-cleaning/ for each service there. With a child template you type the towns only once. The child gets a row for every town of its parent, with the parent’s values filled in, and adds what is specific to the service. A new town in the parent gets its service pages on the next save.
The local services example in the documentation builds exactly this, section by section, in the block editor, Elementor and WPBakery.
Google calls pages that only swap the place name doorway pages, and its spam policies are clear about them: they don’t rank, and they can hold back the rest of your site. What makes a location page work is what is different on it. Give every row:
Only publish pages for places you really serve. Start with your most important towns, check in Google Search Console that they get indexed, and add more from there. Our guide to programmatic SEO goes through it step by step.
Fill in your SEO plugin’s fields once, on the template, with placeholders: Roofer in @code_town_210@ — repairs within 48 hours. Every page gets its own SEO title, meta description and social preview. RowSprout works out of the box with Rank Math, Yoast SEO, SEOPress and The SEO Framework, keeps the template itself out of search and out of the sitemap, and with Rank Math also copies a LocalBusiness schema with each town’s own address and phone number.
Search engines and visitors find location pages through links. Put a Grid on a normal “Service area” page: it lists every town page as a list or as cards and grows with every new row. With RowSprout Pro, the Sibling Links widget links each town page to the service pages for the same town.
FAQ
As many as you have rows. The free plugin has no limit on templates or pages, and pages are generated in the background, so a template with hundreds of towns saves as quickly as one with three.
Not when every page has something of its own for that place. Doorway pages only swap the town name to funnel visitors to the same content. Give every row a real introduction and local details, publish only the towns you serve, and check in Search Console that the pages get indexed before you add more.
No, location pages work in the free plugin. Pro adds Phone, Item list and Thumbnail properties, the Sibling Links widget, planning (a new branch page goes live on its opening day), and a scheduled sync with the sheet that holds your towns.
Yes. Import them from a CSV or Excel file or a Google sheet, and import again whenever the list changes: rows find their page, so nothing is duplicated. See pages from a spreadsheet.
The one you already use. Placeholders work in any editor, and the block editor, Elementor and WPBakery get extra widgets and blocks.
Install RowSprout from WordPress.org in a minute: no limits on templates or pages. Add Pro when you need more.
